Many do consider link building to be the panacea for all the digital ails! They think that all you need is quality link building and you are ready to call people for your success party! Although link building is indeed vital, it alone fails to work. So we spoke to PerfectLinkBuilding Facebook about what else is required. Perfect Link Building is one of the best link building company in UK. It revealed to us that link building falls blunt when we do not combine it with a better web design!
Link Building without a beautiful web design is like spreading the word about your newly opened cafe while not investing in making the cafe look wonderful.
The impact of Web Design on Link Building efforts!
As much we consider SEO to be important, as ignorantly we look at web design. We invest a lot on SEO and link building but fail to notice what is much more important – a well-crafted web design.
But then, why do we need to invest in web design? Cannot we just keep it simple?
Indeed we can, but it makes us pay in unknown ways.
Let us understand the relationship between web design and link building through a real-world example.
Suppose you have just opened an Italian restaurant in Manchester and are planning to get it running. Now, people won’t get a dream of your restaurant and come visit it the next day. So, you spend some money in marketing to spread the word around. Gradually, links get created, people start to talk about your shop, and then there comes the dream day. A gentleman walks into your restaurant with a smile. But as soon as he steps in, he sees how the restaurant looks. There he raises his brow, says thank you, and goes away. Why? because you had not invested in the interior and exterior designing of your restaurant.
Web Design and its impact on Conversion Rate!
There are reasons that not all the people who come to a cafe, sit and sip there. It takes effort to call people in, but it takes more effort to make them crave your products or services.
When we talk about business digitally, the Conversion Rate gets talked a lot. Conversion Rate is the percentage of total final buyers to the total number of visitors. If 100 people are visiting your cafe and only 35 are buying your Lattes and Espressos, then your conversion rate is 35%.
Websites make lots of efforts to call people in. It requires a great amount of investment in SEO and Link Building. But all these efforts cry when the final stage is messed up. This is the reason that big companies spend a lot on creative web design and landing pages. Because they know the value of Conversion, says PerfectLinkBuilding Facebook. If you are running well all through the marathon but relaxing just before the finishing line, you’ll lose!
One needs to be creative and laborious together to win the race. So, how does a better web design help the link building efforts and vice versa?
Benefits of the best web design for link building and vice versa!
When we talk about the different dynamics of digital success, they all work together. You leave one thing and your competitor will get the space to run ahead. SEO helps link building; link building helps SEO; Link Building helps the efforts put in web design; web design helps the link building efforts; these all things together help in getting greater Conversion rate and Retention rate. It is the harmony among all that leads to a blissful state. Here are the benefits of taking web design and link building together!
- A well thought web design helps attract customers and then retain them for longer. When people come to your website after clicking a link to gain some value, a better web design makes them believe that here is some value.
- Well-crafted Landing Pages for the right purposes and right time helps push potential customers further down the Sales Funnel. These landing pages get thought carefully after researching the market conditions, demographic behavior, their position in the sales funnel, etc.
- When people see a beautiful web design, they tend to remember it for longer in a good way. People thus do not hesitate sharing your content and this leads to natural link building. Whereas, a bad web design works negatively, even if you serve them quality content.
- Says PerfectlinkBuilding, Facebook and other social media marketing give positive results for a website that has an aesthetic quality to it.
- Quality of web design has a direct impact on SERP rankings. Google spoke to its webmasters in 2021 and revealed that Core Web Vitals will now be having a direct impact on SERP rankings. When you get shown on SERP, it leads to natural link building again.
How to have a good Web Design that helps link building?
So, now it comes to what makes a good web design. Although there is no one-key-for-all when it comes to situations like this, there are qualities that define a good web design.
- The website is fast enough to load and not test the patience of your visitors. Studies say that a drop of loading speed from 1 second to 3 second increases the probability of drop in Conversion Rate by 32%.
- The navigation of your website is simple and to the point. Your visitors must not feel like they are stuck in a labyrinth. This will instill in them a subconscious feeling of dread and they’ll unknowingly avoid your website in the future, says Perfectlinkbuilding facebook.
- The elements of a web design are well thought after proper market research on product and demographic behavior. For example, if your target base has a punky lifestyle, you’ll choose the color and design of your website accordingly. These are the elements of a web design –
- Color
- Space
- Geometry
- Pattern
- Typography (Use of relevant fonts)
- Form
- Lines and Curves
- Your website has proper encryption protocols. Make sure it has HTTPS and SSL certificates at least.
- The website has quality content to it.
- The landing pages are well thought and crafted.
And then it comes down to the individual abilities of a web design agency. The depth is immeasurable. Some scam agencies fake it and loot the customers. When choosing a web design or link building agency, always take enough time and consideration, says PerfectlinkBuilding Facebook. Look for a digital marketing agency around you and get consultation for your business and website. The time is such that a business must have a well-formed digital presence to succeed. If you live in UK, look for PLB. Perfect Link Building is one of the best link building company in UK and for all the right reasons. They have a unique and creative way of dealing with market issues and thus lead a website towards its dream spot.
